A polished, professional web presence is vital for online business. These days, it’s vital for any business. So, it deserves as much attention as any other crucial aspect of your business. Each component of your presence must be carefully created, managed, and maintained.
In most cases, your presence starts with a website. Not just any website; it must represent your business accurately, yet embody your personality and impart the kind of environment your online audience and visitors will want to come back to, again and again. Your website also needs to look the part, and function as it needs to. And lastly, it must also adapt as your business grows, needs change, and as technology and web standards change.
Other elements, such as Social Networking, videos, etc., are extremely important too. Because these elements can effectively get the word out about your business, keep viewers updated about your products or services, and bringing traffic to your website.
However, to get all of this covered, you generally have two main options (unless you have a team of elves working the night shift); you either hire someone to do it for you, or you do it yourself.
Well, okay, there are sometimes other options. Like your cousins’, brothers’ room mate, or maybe your sister-in-law who fancies herself as a web designer. But these options generally go like that annoying next door neighbors’ stories, you know, the ones that go around and around in circles, then wander off into the forest and lead to nowhere.
If you are here reading this, I assume you either cannot afford to hire a designer, or you don’t want to. Either way, you’ll have more control over your Web Presence if you “DIY”. You won’t spend hours trying to get your needs across to a designer just wanting to get you out the door as quickly as possible. None of that stress. You won’t be stuck waiting weeks or months for your webmaster to make changes or add content for you. And you won’t be stuck with that huge bill either.
And this is where I come in. I am here to help you build your website, your entire Web Presence. One that will serve you well, one you can be proud of. Because creating your website and Web Presence yourself is definitely something to be proud of – especially when it results in revenue for your business!
And while it can be trying at times, and it does take work, nothing worth doing is ever easy. But honestly, it doesn’t have to be as hard as it is made out to be. Certainly not impossible as it may seem. Not when you have the right help.
Real Guidance. Real Online Presence. Real Online Business.
Video Training to help you get your site up and running fast! You can use these any time, anywhere, and learn essential WordPress elements you need in order to build your site. The video tutorials are available right here on my site, in the Free Video Training Library Here >>
I created these training videos to give you the opportunity to get those vital skills and training fast, free, and on a tight schedule. It will be far more efficient, convenient, and affordable for you than the traditional way of getting my help.
Yes, technology can be a beautiful thing. Access to quality digital training and materials are certainly a great way to get the information you need, fast!
But if you want personal assistance, the best way for me to assist you is through live training, where I can share my screen with you to help you build your site fast. While the video tutorials provide you with on-screen demonstration on how to work with your WordPress site, working together via live Zoom sessions allows me to show you the techniques, tips, and workflow to get it done right, the first time, cutting down on your stress level significantly.
You’ll also learn a whole lot more, like Responsive Design, and how to make your website or blog pages Mobile Friendly. I can also show you how to integrate your WordPress site with Social Networking accounts, how to create your Social Networking accounts, Email Marketing, and more, including how to further monetize your site with affiliate programs.
Who are these Digital Tutorials & Live Training for?
And the list goes on. Basically, if you need a website and Web Presence to promote and sell your products or services, even if they are digital, I will provide the vital guidance and training you need. I will also help you successfully expand, update, or redesign an existing web presence, and even market your local business online. And anything I have not had the time to cover myself, I have sourced excellent, professional digital training materials to help you in those areas.
Another great perk; you can also use these video tutorials and materials to train employees who will perform future maintenance to your site(s), or blog independently, or under your close supervision.
If you have retained a “big brand” web design company to design and develop, or re-design your website, or other service providers to set up other compents of your online presence, you can be well informed of options you may not be aware of. You’ll get help preparing essential materials you’ll be asked to provide in order to get things all set up.
Because I know from experience that those big brand services don’t do it all for you, no matter what they say. Or at least not for your initial, up front fee.
And when it comes right down to it, there are simply things you just have to do yourself, or at least have put together by someone in your camp who knows how your particular business works.
Also, even when you can get these materials put together for you, you may find that they turn out rather generic, lacking your charisma, or character that are essential for your online presence if you really want to be successful in your efforts.
Last but certainly not least, sometimes we just need some inspiration, help with organization, or focus in order to realize that goal we are reaching for. So I will add my own personal brand of fun, motivation, and lots of organizational tips to help keep things lite and easy for you.
The live training I offer, and digital tutorials I develop and create will help you get the training you need to achieve quality design, branding, and content, as well as best SEO and IM practices in all of your web projects.
And of course, help with critical factors that will help your website or blog to generate traffic, and your visitors to engage with your brand, then be converted to suit your needs.
And though I like to keep things informal, and have fun, I do employ professional instructive techniques to create everything, and ensure that your elearning experience is always top-notch.
What do those techniques include?
To begin with, the concept of watching and hearing instruction, as well as reading it, is well known to create a better learning experience.
Because it’s just a simple fact that most of us tend to learn, and absorb information more effectively when we use more of our senses.
Along with techniques like emphasizing key information with on-screen highlights and notes, on-screen video visual demonstration alongside audio instruction, and memorization techniques, I use every resource I can to help you succeed.
And of course, I don’t need to tell you why having your very own, live web design coach and trainer comes in extremely handy!
This is what I have in store for you now, and in the future:
Ask about my My Kickstart Branding Workshop, if you want help creating your logo for free, without hiring a graphic designer. This training video will show you how to choose your brand colors, and create a logo fast, using free software!
Now, I have one last thing I would like to share with you…
At the end of the day, all that really matters is what your customers and clients think and feel about you and your business. They need to feel they can trust you to deliver on your promises. No amount of beautiful web design, software, gadgets, or catchy content or images will attract, engage, and retain interest like succeeding in building a presence that embodies these two simple words:
Authority & Trust
Remember these words.
To succeed in any business, it is true you must know how to structure your web presence, deliver your products and/or services effectively, market your business, provide top-notch customer service, and so on.
But above all you must know how to position yourself as a trusted authority in your field or industry. You must apply this knowledge, you must work hard, you must stay focused.
You must also believe in yourself, and in your business, and you must be patient!
Your customers will not be impressed by fancy “bells and whistles”. If you don’t have their trust, you won’t have anything. They will not be motivated to move on a purchase by meaningless hype, hollow promises, or even tantalizing promotions.
It may take time, but eventually your customers will find their reason to buy your products or services if you provide them with quality, authoritative content that speaks to their questions about your business, products or services.
Show them what you can do for them, and address their concerns about doing business with you. (And the search engines will reward you for your unique, conversational content as well, by sending more prospective customers and clients your way.)
Position yourself as an authority in your field or industry, and both you, and your customers will be happy with the results.
Keep in mind that your customers may not even be aware that they are apprehensive about buying from you, until they find that security in your content that makes them feel a connection with you, moves them to trust you.
And that’s what business is all about, being real with your customers, being honest, delivering on your promises; being a real authority. One they can trust. This is the best advice I could possibly give you, now and forever.
And in case you are wondering, I practice what I preach. So you know I will deliver only the best possible experience I can when you join me for guidance and help with your website, or business.
“The creation of a whole that is greater than the simple sum of its parts.”
I am dedicated to sharing my knowledge, experience, and skills with those who have a passion for their business, non-profit, or personal projects.
So I am dedicated, as always, to being a part of helping you to achieve your online goals. And your dreams, whatever those dreams may be.
For me that’s what it’s all about; helping people who want the best for their businesses, their lives, their families, their customers and clients.
It’s about helping to bring your wonderful products or services to those who want them, or need them most. Guiding you to represent your business in a manner that builds authority and trust, and positioning your brand where your customers and clients can easily find you.
Mostly it’s about working together to create a successful, lasting online presence. One that serves both its owner(s), and its clientele well, and is truly greater than the sum of its parts.
Get the help you need, anytime you need it.
Feel free to leave comments or questions.
If you would like to request a specific tutorial, please feel free to do so. Your suggestions are always welcome, and I will be happy to see what I can do for you!
All my best,
-Tina Barnash
Digital Coach