Easiest Way to Create & Multiply Your Blog Content
Hey everybody, I’ve been so busy lately getting everything ready for the WP Workshop I realized I have neglected my blog!
So, I thought I would hop in here and talk about blogging this evening, because it’s such an important thing to pay attention to.
Yah, I know. Looks a bit hypocritical considering I’ve been neglecting my own. But for those of you who aren’t neglectful of your blog, more power to ya!
Seriously, because you should be posting regularly. Like, two or three times a week at least. And if you’re getting that done, I commend you. It can be really tough to do.
Now, obviously I completely understand falling behind on blogging. It’s hard to reserve time for writing up a 1900+ work post (that’s what you need to be doing) when your running this way and that. Family matters need your attention, you’ve got an online business to care for, or you are trying to start one anyway, and you’ve got so many things to knock out you need 3 of you working at the same time just to keep your head above water.
And of course, you’ve gotta sleep sometime! You can’t run on coffee 24/7 (she says while sipping on her 4th cup of the day).
I know, I give myself a hard time, I push myself a lot. It’s just the way I am. I have lots of blogs to keep up with, so, I may have made it a bit tough for myself. I enjoy it though. And of course, I’ve got those videos starting up soon…but I jump ahead too fast here. Let’s just move on, shall we?
So in this post I wanted to get you some help with your blogging. Something to take the load off your overworked brain. Something to make blogging faster, easier, and more enjoyable.
How can we do that? Well, as I just about got into above, I’m about to start this regimen myself so I’ll be teaching by example soon. For now, I’m just going to say one word: video. Yes…
Video is a lifesaver for Bloggers
And it is one of the best ways to engage your audience, keep them interested in your content, and share your message. Because video works so much better than words on a page could ever do.
Video makes blogging so much easier (in my opinion anyway). Because you can simply record your words and use them for voice overs over slides with text, images or footage. Depending on your niche, you might just want to shoot some awesome scenery or an event, and write up some commentary afterwords. Or you can just get up there in front of the camera and talk. I mean really talk to your audience.
I’m going to give you a lot of good examples very soon with my tutorial videos on YouTube. Well, I hope they are good anyway, because I’ve got lots to show you. Like how to build your free WP blog or site, or your own self hosted WP site or blog, along with a whole lot of other stuff that I hope will really help you out.
Sure, there’s still a place for the written word. I think there always will be. After all, you are reading this. I still read lots of posts myself. I quite enjoy reading. But just because you make videos for your posts (better known as “Vlogging”) doesn’t mean you can’t have written content for your website or blog posts too.
Video Transcriptions = Blog Text Content
Actually, you need that written content to attract search engines. It gets you organic search ranks like nothing else can (except maybe images). That’s why you should transcribe your videos not once, but twice.
You see, all you have to do is create your awesome video, then transcribe it and add that written content in your video description on YouTube. Then you take that transcription and re-write it once more. You add this written content to your site or blog in a post, including the embedded video so your audience can get the best of both worlds!
Fortunately, no matter how hard you try there will always be something you left out of your video. Something that comes up afterwards, some afterthoughts, some advice you would like to go back and give. Maybe an extra direction, a tip or two. That’s the content you save for your text post.
This way, even though your videos may be riveting, your audience will become accustomed to finding additional helpful tips, tricks, instruction or advice, even just some humor maybe, when they visit your blog. Something to bring them over to your site and keep them coming back.
That way, you’ll have your audience hooked on your site, as well as your YouTube channel! And they will be able to get all that useful information you have to offer; stuff that may get left out of videos by accident.
Boost Your SEO With Images In Your Blog Posts
Now, you’ll need a few images to go with your posts. Because images are extremely important. Not just for your readers, but for your SEO too. You can use images from Pixabay.com, Pexels.com or something of the like. But you can also use snapshots of your video to accentuate your written words.
For instance, if you are making an instructional video on how to make the perfect cup of coffee, you could grab a few still frames from your video and make a static image step infographic, or even list them in order under each written phase of the task.
This way you also have images to alt tag for better search ranks. Those alt tags are still highly important to your organic traffic. I actually find that my images tend to wind up with Bing or Google Image search ranks long before my posts rank otherwise. Especially when it’s a physical product in my eCom stores.
Often, my images are right up on top because others neglect to alt tag their images! So that’s something you should definitely consider. Your competition may not be on their game and you could get a boost in traffic. Either way, use those alt tags.
Use Audio To Attract & Help Your Blog Visitors
Another way to multiply your content with video is to lift the audio and make it available for download, or just let your visitors play it from your site. Lots of people like to just listen to audio, while they are driving, jogging, maybe even cooking dinner.
And if you frequent forums you can take segments of your video transcription, re-write it again, and post that content to your forums.
All effective ways to make sure that you are providing alternative sources for your audience to consume your content. Make it as convenient for them as you can. They will appreciate you for it.
Multiply Your Blog Content With Simple Videos
This all makes it so much easier to keep up with your blogging. Because all you have to do is create one video, transcribe it once, re-write it once, throw in a few (quality) images, save a quick audio only file, and you get loads of content!
Make The Most Of Your Blog Content By Integrating With Other Platforms
I also have another great idea for you; ever heard of Medium? If not, it may be worth your while to check it out. You can easily syndicate your WP content to your account on this blogging platform via their plugin. Choose any page or post you like, don’t publish the ones you don’t want to post over on Medium. Very easy to work with.
It may not be the place for every niche, but for those with the type of content that plays well on Medium, I would highly recommend it. The crowd over there loves human interest stories, recent news, philosophical musings, even some ranting. A good place to talk about those problems you have solutions for.
And they have this cool “clap” system over there where people click the little hands to give your content a clap of encouragement. It works similar to “likes” on other platforms. Very innovative. Hope to see this platform go forward in even more interesting ways, because it seems to be quite popular. In touch with social and cultural interests. A great place for everyone to talk about various topics, expound and theorize. I love it.
And there are bound to be lots of other platforms like this popping up all over. It’s totally worth a Google search to go see if you can find another space to spread your content online. Medium currently has some 60Million+ users, according to their site. Others may not have so many, but getting on board with an up and coming platform can have big benefits in the long run too.
Video Helps You Get Great Content For Social Networking
Did I mention you can use snippets from your video transcriptions on Pinterest, Facebook, even a short snippet for Twitter? How about uploading small parts of your video to these social channels? Hopefully you get my point; just a few quick re-writes and a little video editing and you’ll have loads of content to go around!
Do Quality Content Checks
Don’t be to quick to publish your written content; be sure to use your spell checker first. It’s quick and easy to do and it keeps you from making those unnecessary mistakes that might turn your readers off. Also make sure your audio is clear, so your listeners can understand it. Make sure your video is neat and clearly visible. Your post images should be clearly visible as well.
Use Your Video For Extra Cash
And don’t forget, once you get 10,000 views on your YouTube channel you can monetize it with the YouTube Partner Program for extra cash. Some call it “mailbox” money. That nice little “bonus” for your efforts can turn into big money if your channel really takes off!
Now, as I am wrapping up here, I have something for my beginner bloggers that will help you to further your blogging efforts. It’s a helpful little eBook called “Blogging Advice For Beginners”.
I got my hands on it just for you, and you can access it for free by clicking this link.
And, if you are already blogging and looking to make your blog profitable, you may like this as well; click here to get instant access to this helpful eBook.
Okay, so that’s it for now. I hope you got some useful information out of this post.
➜If you are a beginner blogger I recommend you get off to a flamboyant start using the video method I’ve been explaining here. Check out that eBook and apply the information you learn.
➜If you are already blogging but need more content, there you go, that’s how you can get loads more.
➜And if you are already a successful blogger, perhaps you would like to leave a few words of advice for everyone in the comments below. I always promote the open sharing of helpful information whenever possible, and I thank you on behalf of myself and my readers for your thoughts.
Before I go, I’d like to point out that winter is coming quickly. People will be staying indoors more, flooding online to consume all kinds of content. It’s a great time to get a jump on your blog traffic…
So, until next time, happy blogging everyone!