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On Page SEO – Still On Your “To Do” List

On Page SEO – Still On Your “To Do” List

On Page SEO – Still On Your “To Do” List

Yes, On Page SEO Should Still Be On Your “To Do” List!! Even with all the changes that have been made to the search engines in recent years, it’s still essential.

SEO still helps to ensure that your post or page gets optimal search results with the search engines, primarily Google. Because search crawlers will still look for this critical aspect of Content Marketing; information in your post that search engines like Google use to index the page and determine where it will be placed in search results. (Sure, search result position can change up or down over time regardless of On Page SEO quality, but it pays to be on top of this aspect.)

And it doesn’t matter whether it’s content on your website, or listings on a platform like Etsy; SEO is still a top priority if you want to get your content found online. Which is why I can’t express strongly enough; On Page SEO Is Still On Your “To Do” List

SEO Techniques To Use

Though there are more On Page SEO techniques that can be used to increase your chances of good search results, the following On Page SEO Guide includes the basic techniques that should be used on every post. Follow the instructions below to ensure basic optimization of your posts.

Title

Your keyword or keyword phrase must appear in the title. Be sure to go to Google Keyword Planner Tool and research your keyword or keyword phrase. (It is best to use keywords or keyword phrases that get more than 2000 searches per month.)

Be sure that your keyword or keyword phrase appears in the URL of the page. WordPress populates this from the text you insert in the title area of the page, however, if it does not display correctly you can manually change it by clicking “Edit” next to the “Permalink” field just under the page title.

Keyword Density

According to SEO experts, Yoast, keword density should be between 0.5 – 2.5%; however, best post Panda practices require conversational content. This means avoiding “keyword” stuffing (never a good idea to begin with), by using synonyms which are now recognized in Google search algorithms. Using synonyms will produce the optimal, conversational content now demands.

Make sure that your keyword appears in the first 25 words of your first paragraph, and in the last sentence of the page. This usage comprises 2 counts of keyword density usage, after which you can sprinkle synonyms throughout the rest of the content. But since Google now recognizes and indexes on the basis of context rather than just keywords, it’s arguably fine to simply make sure that your content reads well. Theoretically anyway, Google will be happy.

Keyword Styling

Once you have used your keyword be sure to go back through your text and “bold” the first and last instances of your keyword, then “bold” or “italic” the rest. Either way, make sure that every use of your exact keyword or phrase is emphasized in some manner.

Headings

Now you will need to place your “h titles” or “h tags”. These html headings are used by search crawlers to determine the relevance of your content to the search terms or keyword. WordPress automatically tags your post title as H1, so there is no need to use this tag. Use the remaining tags as follows:

    • H2 Heading: Place your Keyword or phrase at the top of your page text, highlight the keyword and select “Heading 2” from the Styling dropdown menu just above the content window. (See image below.) Repeat this at the very bottom of your page after all other text.
    • H3 Headings: Use the h3 tag for supportive keywords, at the beginning of new relevant paragraphs. I.E. If you main keyword is “Dog Clothes” then your h3 tag would be “Tweed Coat”, or “Dog Dress”.
    • Subsequent H Headings; h4, h5, and h6 should be used in this same manner as need for supportive keywords, but I prefer to use them only if there are multiple supportive keywords that correspond with paragraphs of text, multiple sub-topics, or if the text in the post exceeds around 1200 words.

Anchor Link/Text Links

There should be at least one internal text link to another page on your blog or site. This is known as an anchor link, and it is best when it contains relevant keywords or a keyword phrase linking to relevant information on your site. Simply highlight a portion of text that is relevant to the page you are linking to, click on the hyperlink icon in the toolbar and insert the URL into the popup window, then click save.

Image Alt Tags

Images are not just a visually pleasing aspect of your content, they are a powerful Content Marketing tool, and a crucial part of your on page SEO. A post or web page with no image alt tags simply won’t be able to get ranked in search as well as they could. Even with all other On Page SEO in place, lack of at least one image alt tag will cause your search ranks to take a hit. And in the case of the huge image search engine Bing, well, you won’t get a chance to show up on there at all. (And I can assure you, even if it’s a blog post, Bing can seriously boost your traffic!)

We can make all content more visible to search engines and sites like Bing by using the image alt tag as follows:

  • Name your image with your target keyword or keyword phrase followed by a number or letter and save it to your computer in a file designated for your site images.
  • In your post pane place your cursor in the area of the body/text that you want the image to appear, then click “Add Media” from the toolbar above.
  • Upload the image and make sure to copy and paste the exact keywords minus the added number or letter into the “Alt Text” field located at the right of the upload window. (If you don’t see the sidebar, be sure you have selected the preferred image in the pane to the left.)
  • Click Save.
  • You should not only have a featured image with image alt tags in your post, it’s best to have at least one image in the actual body of your content as well. This image should have a related title and image alt tag. For instance, if you could see the alt tag for the image below, you would see that I’ve entitled it “SEO Image Alt Tag”, as it related to this portion of the content on this page, as well as the preceding h4 title above.

On Page SEO Image Alt Tags

Once you are finished completing the On Page SEO as described above, and you are satisfied with your post, click on “Publish”, then preview to make sure the post looks the way you want it to.

Be sure to go back and double check, so you can edit any errors you find. Make sure to re-publish when finished to ensure that your edits are saved.

Internal Links

Links to other parts of your website are important for optimal On Page SEO. For instance, if I tell you at this point that SEO is important for your YouTube videos as well, and give you a text link to a relevant post on my site like I just did there, that’s an internal link. And search engines like to see those when indexing your content. It indicates that you are helping your readers find more of your content, and it’s especially helpful to your search ranks if it’s relevant to the content on that page.

Improving Pre-Existing Content

Just in case you already have lots of content that you may want to try to get searched better, Google LOVES updated content. Search engines see this as upkeep, an indication that you actively tend your web presence. So it’s never too late to fix up pre-existing posts or web pages, refreshing them with new and improved On Page SEO!

So go ahead! Go back through your content and add htags, keyword phrases, images and image alt tags. You might just find that your old content will receive a new boost in search rank results and subsequent traffic for your efforts! If you do use this guide to upgrade or update your existing on page SEO on your site, just be sure to have Google crawl your updated pages via Google Web Master Tools.

Some of the On Page SEO, such as h tags, will affect the visual layout of your content a bit. However, you must keep in mind that these are very important aspects in getting your posts searched, so don’t be tempted to leave them out. Be sure to save your work frequently by clicking on “save draft” to avoid losing any work you have done.

**Helpful WP Tip**

To help guide you with your SEO, there are several WP plugins that can help you optimize your On Page SEO. I prefer Yoast SEO, which will help you with your titles, keyword density, alt tags and more. To get it, simply navigate to your plugins area on your WP dashboard and search for Yoast SEO. When you find it click “Install”, then “Activate”.

When properly researched and applied to your posts, your keyword usage combined with On Page SEO still helps to ensure that your content gets optimal search results for your keywords. So make sure that on page SEO is still on your “To Do” list. Make sure your copy is fresh, well organized, and relevant, and most importantly, make it conversational, so your readers and the search engines will love it!

On Page SEO – Still On Your “To Do” List

Be sure to Bookmark My Blog and check back for more great tips and helpful web design information…

Easiest Way to Create & Multiply Your Blog Content

Easiest Way to Create & Multiply Your Blog Content

Easiest Way to Create & Multiply Your Blog Content

Hey everybody, I’ve been so busy lately getting everything ready for the WP Workshop I realized I have neglected my blog!

So, I thought I would hop in here and talk about blogging this evening, because it’s such an important thing to pay attention to.

Yah, I know. Looks a bit hypocritical considering I’ve been neglecting my own. But for those of you who aren’t neglectful of your blog, more power to ya!

Seriously, because you should be posting regularly. Like, two or three times a week at least. And if you’re getting that done, I commend you. It can be really tough to do.

Now, obviously I completely understand falling behind on blogging. It’s hard to reserve time for writing up a 1900+ work post (that’s what you need to be doing) when your running this way and that. Family matters need your attention, you’ve got an online business to care for, or you are trying to start one anyway, and you’ve got so many things to knock out you need 3 of you working at the same time just to keep your head above water.

And of course, you’ve gotta sleep sometime! You can’t run on coffee 24/7 (she says while sipping on her 4th cup of the day).

I know, I give myself a hard time, I push myself a lot. It’s just the way I am. I have lots of blogs to keep up with, so, I may have made it a bit tough for myself. I enjoy it though. And of course, I’ve got those videos starting up soon…but I jump ahead too fast here. Let’s just move on, shall we?

So in this post I wanted to get you some help with your blogging. Something to take the load off your overworked brain. Something to make blogging faster, easier, and more enjoyable.

How can we do that? Well, as I just about got into above, I’m about to start this regimen myself so I’ll be teaching by example soon. For now, I’m just going to say one word: video. Yes…

Video is a lifesaver for Bloggers

And it is one of the best ways to engage your audience, keep them interested in your content, and share your message. Because video works so much better than words on a page could ever do.

Easiest Way to Create & Multiply Your Blog Content

Video makes blogging so much easier (in my opinion anyway). Because you can simply record your words and use them for voice overs over slides with text, images or footage. Depending on your niche, you might just want to shoot some awesome scenery or an event, and write up some commentary afterwords. Or you can just get up there in front of the camera and talk. I mean really talk to your audience.

I’m going to give you a lot of good examples very soon with my tutorial videos on YouTube. Well, I hope they are good anyway, because I’ve got lots to show you. Like how to build your free WP blog or site, or your own self hosted WP site or blog, along with a whole lot of other stuff that I hope will really help you out.

Sure, there’s still a place for the written word. I think there always will be. After all, you are reading this. I still read lots of posts myself. I quite enjoy reading. But just because you make videos for your posts (better known as “Vlogging”) doesn’t mean you can’t have written content for your website or blog posts too.

Video Transcriptions = Blog Text Content

Actually, you need that written content to attract search engines. It gets you organic search ranks like nothing else can (except maybe images). That’s why you should transcribe your videos not once, but twice.

You see, all you have to do is create your awesome video, then transcribe it and add that written content in your video description on YouTube. Then you take that transcription and re-write it once more. You add this written content to your site or blog in a post, including the embedded video so your audience can get the best of both worlds!

Fortunately, no matter how hard you try there will always be something you left out of your video. Something that comes up afterwards, some afterthoughts, some advice you would like to go back and give. Maybe an extra direction, a tip or two. That’s the content you save for your text post.

This way, even though your videos may be riveting, your audience will become accustomed to finding additional helpful tips, tricks, instruction or advice, even just some humor maybe, when they visit your blog. Something to bring them over to your site and keep them coming back.

That way, you’ll have your audience hooked on your site, as well as your YouTube channel! And they will be able to get all that useful information you have to offer; stuff that may get left out of videos by accident.

Boost Your SEO With Images In Your Blog Posts

Now, you’ll need a few images to go with your posts. Because images are extremely important. Not just for your readers, but for your SEO too. You can use images from Pixabay.com, Pexels.com or something of the like. But you can also use snapshots of your video to accentuate your written words.

For instance, if you are making an instructional video on how to make the perfect cup of coffee, you could grab a few still frames from your video and make a static image step infographic, or even list them in order under each written phase of the task.

This way you also have images to alt tag for better search ranks. Those alt tags are still highly important to your organic traffic. I actually find that my images tend to wind up with Bing or Google Image search ranks long before my posts rank otherwise. Especially when it’s a physical product in my eCom stores.

Often, my images are right up on top because others neglect to alt tag their images! So that’s something you should definitely consider. Your competition may not be on their game and you could get a boost in traffic. Either way, use those alt tags.

Use Audio To Attract & Help Your Blog Visitors

Another way to multiply your content with video is to lift the audio and make it available for download, or just let your visitors play it from your site. Lots of people like to just listen to audio, while they are driving, jogging, maybe even cooking dinner.

And if you frequent forums you can take segments of your video transcription, re-write it again, and post that content to your forums.

All effective ways to make sure that you are providing alternative sources for your audience to consume your content. Make it as convenient for them as you can. They will appreciate you for it.

Multiply Your Blog Content With Simple Videos

This all makes it so much easier to keep up with your blogging. Because all you have to do is create one video, transcribe it once, re-write it once, throw in a few (quality) images, save a quick audio only file, and you get loads of content!

Make The Most Of Your Blog Content By Integrating With Other Platforms

I also have another great idea for you; ever heard of Medium? If not, it may be worth your while to check it out. You can easily syndicate your WP content to your account on this blogging platform via their plugin. Choose any page or post you like, don’t publish the ones you don’t want to post over on Medium. Very easy to work with.

It may not be the place for every niche, but for those with the type of content that plays well on Medium, I would highly recommend it. The crowd over there loves human interest stories, recent news, philosophical musings, even some ranting. A good place to talk about those problems you have solutions for.

And they have this cool “clap” system over there where people click the little hands to give your content a clap of encouragement. It works similar to “likes” on other platforms. Very innovative. Hope to see this platform go forward in even more interesting ways, because it seems to be quite popular. In touch with social and cultural interests. A great place for everyone to talk about various topics, expound and theorize. I love it.

And there are bound to be lots of other platforms like this popping up all over. It’s totally worth a Google search to go see if you can find another space to spread your content online. Medium currently has some 60Million+ users, according to their site. Others may not have so many, but getting on board with an up and coming platform can have big benefits in the long run too.

Video Helps You Get Great Content For Social Networking

Did I mention you can use snippets from your video transcriptions on Pinterest, Facebook, even a short snippet for Twitter? How about uploading small parts of your video to these social channels? Hopefully you get my point; just a few quick re-writes and a little video editing and you’ll have loads of content to go around!

Do Quality Content Checks

Don’t be to quick to publish your written content; be sure to use your spell checker first. It’s quick and easy to do and it keeps you from making those unnecessary mistakes that might turn your readers off. Also make sure your audio is clear, so your listeners can understand it. Make sure your video is neat and clearly visible. Your post images should be clearly visible as well.

Use Your Video For Extra Cash

And don’t forget, once you get 10,000 views on your YouTube channel you can monetize it with the YouTube Partner Program for extra cash. Some call it “mailbox” money. That nice little “bonus” for your efforts can turn into big money if your channel really takes off!

Now, as I am wrapping up here, I have something for my beginner bloggers that will help you to further your blogging efforts. It’s a helpful little eBook called “Blogging Advice For Beginners”.

Blogging-Advice-Beginners

I got my hands on it just for you, and this Blogging Advice For Beginners is something you should definitely check out!

And, if you are already blogging and want to make it profitable, you may like this as well; check into the “High Profit Blog Secrets”  eBook for FREE.

Okay, so that’s it for now. I hope you got some useful information out of this post.

If you are a beginner blogger I recommend you get off to a flamboyant start using the video method I’ve been explaining here. Check out that eBook and apply the information you learn.

If you are already blogging but need more content, there you go, that’s how you can get loads more.

And if you are already a successful blogger, perhaps you would like to leave a few words of advice for everyone in the comments below. I always promote the open sharing of helpful information whenever possible, and I thank you on behalf of myself and my readers for your thoughts.

Before I go, I’d like to point out that winter is coming quickly. People will be staying indoors more, flooding online to consume all kinds of content. It’s a great time to get a jump on your blog traffic…

So, until next time, happy blogging everyone!

Easiest Way to Create & Multiply Your Blog Content

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