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Catch Up On Your NAPS

Catch Up On Your NAPS

Catch Up On Your NAPS

Here is a quick tip to help small businesses get better coverage online. As you may know, I’m not talking about sleep. I’m talking about your name, address and phone number on the top ranked directories online; also known as NAPS. These directories generally offer basic listings for free, and those free listings can have a big impact on your visibility online, so make sure and Catch Up On Your NAPS!

These days people tend to go looking for what they want or need on the web, even when it comes to local services or products. Mobile devices have made it far easier to grab this information fast, right at their fingertips, rather than going for the phone book. Hence, having your NAPS accurately listed within online directories is just as critical today as having a business listing in local phone books used to be.

Getting this information in place and/or up to date is a good way to start off every new year, but anytime is a good time. You don’t want outdated phone numbers or information in there. Make sure you are checking your information, making sure that everything is up to date and accurate on those directories. You can also pick up some directories that perhaps you may have missed initially. And since things change fast online it’s always a good idea to do a quick search and see if new high authority directories are available.

The top ranked directories get a lot of love from search engines due to their popularity and the high volumes of traffic they receive. These are high domain authority sites that command top search ranks, so your information is likely to show up in a search via one of these directory listings before your website does. And even if your site does have top search ranks, it never hurts to cover another slot under a well-known, trusted directory listing for your keywords.

Simply put, NAPS on these directories can help your customers find you and/or contact you more easily. The information you include helps to inform them of what your business has to offer.

The following are some top directories to make sure to cover:

  • Google
  • Yelp
  • Yellow Pages
  • Yext
  • Manta
  • Linkedin

You should make sure to have a presence on all of the top ranked directories. In addition, you may also find that there are popular industry or niche specific directories available to you to list with. While these may not pack as much punch as Yelp or Google, any chance you have to get your local service listing or business listing out there for everyone to see, and give your business the more power to get searched – take it!

Any business with a physical location will benefit from having this information included in high ranking directories. Restaurants, hair salons, plumbing companies, book stores, mechanics shops, coffee shops, even thrift stores. You name it, that business should have up to date, accurate NAPS in online directories.

And of course, online businesses can get a boost by simply having this information out there too. You can list your website, email address and PO Box address and include images and information about your products or services to entice your visitors.

Make sure to include images whenever possible, such as images of your storefront, your team, maybe your top selling product or a new product you are offering. Other information is helpful too; for instance, restaurants can post their menus. You should list any services, certifications or awards you may have. If you can include videos you have available include those. Basically, any information that your customers may find helpful, or might influence them to try your business rather than your competitors should be listed whenever possible.

The type of information you can include and number of images you can have in a given directory may vary, so just include anything you can in each one.

If you find you are really behind on your NAPS and have a lot of updating to do, or if you are just starting out and need to set your listings up on these directories for the first time, set a schedule to set up or update one directory each day until you have them all completed and up to date.

Any time you change your address, get a new phone number or the like remember to make those changes to your directory listings. This will help encourage traffic to your website, or to your place of business!

Catch Up On Your NAPS

 

 

Communicating Effectively With Your Audience and Customers

Communicating Effectively With Your Audience and Customers

Communicating Effectively With Your Audience and Customers

It’s the most important aspect of any business, one that can make or break it at every turn. Even if you have all of the other elements that you need in place for your Web Presence, you can wind up losing out for of lack of good communication. So Communicating Effectively With Your Audience and Customers is vital to the success of your business.

This goes for any stage of contact, from your audience, to those who choose to buy something from you or pay for a service (customers). Regardless of where people are in the process of their encounter with your business, you want that experience to be as good as it can be.

This means you need to make the most out of any connection you make with your customers and clients. And you want that experience to be congruent across every area of your Web Presence.

To communicate effectively you will need to help your audience, customers and clients get to know you. Help them understand your business, your goals for helping them, and what your products or services can do for them. Essentially, why they should choose your company over your competition.

Communicating this message effectively to your audience helps establish that all important connection that makes the whole world go around. And when it comes to your business, you want to make sure you are included.

You can do this basically by creating all kinds of content and spreading it around as much as you can. Your static site content, posts on your blog, videos on Youtube, top ranking directory listings, guest blog posts, classifieds, social networking, webinars and so on should all be focused on getting your message out there and making strong emotional connections. These pieces of content are the fuel that drives any successful business.

So that’s your “vehicle” so to speak, for getting your information out there. But you can put loads of content out there and get nowhere fast if it doesn’t resonate well with your audience. Fortunately forging strong emotional connections is more straight forward than you may think…

Give your audience accurate, honest, ample informative content. Content they will perceive to have value. Content that helps them solve problems. Content that makes them feel secure, and motivated to choose your company over others.

While this is a fairly simple concept, there are a few key details we’ll discuss now.

Since we have established that effective communication starts with accuracy and honesty, you want all contact with your audience to adhere to this simple rule. Be sure that everything you put out there is exactly what you say it is, that you are giving your audience the most accurate, up to date information possible. And be sure that you give them enough information about your business to make an informed decision about choosing your products or services.

This means clearly defining who you are, what you are about, what your goals are, about your message. Show them how you can help them solve a problem, or how you can improve their lives. Provide your policies and information about how orders will be handled; the promises you make to your customers.

Pay close attention to information about the products and/or services you are offering – basically provide everything someone would need or want to know about your business in order to become a customer.

Provide Accurate, Comprehensive Information Across Your Web Presence.

I can’t stress this enough. Though it may seem like overkill, and I know I’m repeating myself a bit here, you would be shocked at how many businesses fail miserably short on this. So show your customers and clients that you are different. Show them that your business is honest. That you are considerate about how your customers are treated, that you strive to provide a good experience for them. That you would appreciate their loyalty, and won’t let them down.

Since it’s always best to be honest with your customers, and of course no one is perfect,  you should also address the possibility of issues. You don’t have to weigh heavily on this topic, or place it right out front. Simply add a reasuring statment and instructions on what they should do if an issue arises, provide support contact information that is easy to locate, offer a covenient contact form on your contact page. These things go a long way towards easing worries up front, and help those who need assistance should an issue arise.

Provide every detail about your business, products and services so that there is absolutely no confusion.

Provide an accurate, comprehensive description about your products (and be sure it is unique-don’t use the same description you get from your dropship or wholesale supplier). Include clear images of the item from different angles if at all possible. If you are selling jewelry for instance, include images of the piece on both light and dark backgrounds, or whatever gives the customer the best view of the product. You may even want to set up a great looking background to make your products stand out.

When it comes to your videos do the same. Keep in mind that even though written content is effective and essential, videos are a great opportunity to make an emotional connection with your audience. So be conversational. Talk to them just as you would if you had that person right in front you. You would talk to them in a way that is courteous, professional and helpful.

Spread this information across your entire Web Presence; your website, blog, social networks, articles and marketplaces.

Live up to those promises you make.

Do what you say you are going to do, provide the information, product or service you promised. You will gain the trust of your audience, helping them to make the decision to become a customer.

It will also help you avoid problems after members of your audience become customers. Good communication throughout the entire relationship will result in loyal customers who come back again and again for your products and services. Because they know you will do what you say you will do, provide what you told them you would, and give them the support they need to feel secure in buying from you. (And it will also get you valuable likes, shares and shout outs online which will in turn help bring more traffic to your business.)

Make sure that your information is well organized and easy to find.

Clearly list your company information on an about page that provides all those details about your company. Don’t just stop at listing your contact information and policies. Tell them your story, tell them who you are, what your business is all about. Be informative and professional, but be friendly; make sure they know who you are and what you are all about. Make sure that they feel comfortable. Make sure that your site is easy to navigate by creating well organized menus.

Your product or service pages should contain all the information we discussed earlier; product or service details, ample pictures of your products, or images that accurately depict your product. Do the same with services if possible. Organize these pages in your navigation menu or menus so they are easy to find. Provide a search box so visitors can easily find what they are looking for. And feature popular products, items that are on sale, or those you recommend most on your home page.

You get the idea, make sure they can easily locate any information they need to get a super accurate idea of what your product or service is. And make sure to clearly define what your product or service will do for them. Give all the details and information you can!

Never forget to double check your content for quality; spell check everything and make sure your grammar is correct. Have someone else check it over if needed. Just make sure that your written content looks professional, because people do notice. But don’t get fanatic about it, a few errors here and there humanizes your business, just as long as it’s not too often.

Make sure to follow best practices and talk to your audience on social platforms regularly. And do the same with other external areas of your Web Presence.

All of this effort will pay off. It will not only help you acquire customers and clients, it will also help you keep them. By giving them information of obvious quality that they can find easily. Provide them with information they can count on, and products and services they love, and you will gain valuable, loyal customers. You can even become an authority in your niche, which should be your ultimate goal. And that will bring you even more success.

Provide Excellent Customer Support.

Aside from it’s obvious benefits to your business, customer service is also one of the best ways to stand out among your competition. If you go look at your competitors’ online reviews, you are likely to find more than one getting reports from customers that were not satisfied with that companies’ service. Astonishingly enough, you may even find top competitors making this mistake time and time again. Even though they know that good support is vital, a lot of businesses simply don’t provide quality customer service. Do a better job than they do, and you can pick up valuable customers.

Some of the top mistakes you will see: they don’t respond to email inquiries quickly, they don’t return phone calls, or their support is not friendly and informative. In some cases, this is due to simple lack of support staff. If you encounter this problem, it’s best to outsource the job than go lacking for timely, quality support. And in a day and age where basic email support services can be put into place for around $20 per month, it’s just plain silly to comprimise on this critical aspect.

Think of all the information you provide online as customer support.

Because even before they went astray with their customer support, those businesses were failing to provide enough information for their customers. Perhaps they even gave inaccurate information. They don’t communicate to their audience and let them know who they are, what they are about. A surprising number of businesses don’t provide enough information right up front about their products and services either. And all too often customers find that what they thought they were buying isn’t all it was worked up to be. We all know this dissapointment first hand, and you don’t want to land yourself in that category.

For one thing, if you communicate effectively it reduces the amount of support customers need after purchase. Now, that’s not to say that you won’t get questions from customers or encounter some issues. But it’s a sure bet there won’t be as much support work to do because they were well informed before they chose to do business with you.

When Things Do Go Wrong…

You will have dissatisfied customers from time to time, no matter how on your game you are with your communication. The up side; issues like this are perhaps the best opportunity you have to make a powerful statement about your business.

People make mistakes; it happens. And for the most part consumers understand that. So when you encounter an issue do everything you can to work it out and make them happy. Make a happy customer as often as you can. You’ll find that in most cases all they want is to feel that their concerns are being addressed, that they are being heard. And that you are there, more than happy to help as much as you can to make them happy.

This starts with getting back to customers and clients immediately or as soon as possible if they contact you with a question, concern or an issue. Read their email all the way through a few times so that you can address each of their concerns directly and precisely.

Even so there will be times when there is just no fix, even if you offer a full refund. You just can’t make everyone happy all the time, and a certain amount of this is to be expected. Unless you have an oddly high rate of such instances, don’t let this get you down. Just work to remedy the issues you can. Sometimes you’ll even get high marks in online reviews for the fixes you worked hard to provide for those tough customers. Either way, this will reduce the number of permanently unhappy customers or clients significantly.

Cultivate Reviews Whenever Possible.

Todays’ consumer has a world of information at their fingertips. They are more well-informed than any time in the past, and they are apt to check company or business reviews online before they buy. This means that you should encourage customers to leave you reviews on Google and other high ranked review platforms, even your website, so that those prospective customers can see what others are saying they can expect from you.

Be sure to check your online reviews regularly, at least once a month or so. Sometimes unhappy customers don’t give you a chance to rectify an issue before hopping online and giving you a bad review. So you won’t even know that they were unhappy with their experience. If you find someone who was not satisfied with your product or service, respond to those people and do your best to see if you can fix things to their satisfaction if you can.

Now for some finishing touches.

Keep your information up to date. Don’t put out that initial information and forget it. When something about your business, products or services change, always remember to ensure that all of your information reflects those changes, across your entire Web Presence.

Refresh your content from time to time; return customers like to see well maintained information. They view new content or updated content as coming from a business that is on the ball. A company that is attentive and serious about their business. Meanwhile, search engines love to see fresh content at least once every six months.

Don’t let your information get stagnate. Rewrite some of your content, like your product or service descriptions, or update your images if you have some that could stand a makeover. Even if nothing has changed, fresh content is always a plus. And be sure to add new information on a regular basis.

Keep your information, images and so on organized and stored into folders so you can quickly and easily recover it if you need to. Sometimes websites crash, or something goes wrong and content gets deleted. You don’t want to have to write all that content, or take those pictures of products again. Keep your content safe with copies of everything stored in some different locations. You’ll save yourself huge headaches in the future.

Make customer support faster and easier; compile a collection of responses to common questions or concerns. When you get an email to your support inbox that you encounter often, you can simply copy and paste the response, make necessary adjustments to personalize them a bit and click send.

You can also list these responses on a Q&A section of your website for everyone to see. That way you can work smarter, instead of harder, and still come off with stellar support.

If you are just starting out, then this may seem like a lot to cover. It may seem even harder if you are already affected by communication blunders. Just take your time, tackle one area a day or perhaps one thing a week. For instance; work on your static pages this week, directory listings the next, set customer email support in place the next week, and so on. Keep going down through the topics we’ve covered here until you have the information in place for solid, effective communication.

Implementing the information and techniques we have discussed here will have you Communicating Effectively With Your Audience and Customers like a pro in no time. Your customers will be happier, and you will be happy because your business with grow and thrive all the better for it!

Communicating Effectively With Your Audience and Customers

Building Authority & Trust The Right Way

Building Authority & Trust The Right Way

Building Authority & Trust The Right Way

Thanks for stopping by the blog; I have a nice little treat for you here today. This great infographic describes the path to gaining the authority and trust of your online audience, customers and clients.

When you cannot speak to people in person, it makes it seemingly rather difficult to build a good repor. Fortunately, it’s entirely possible to achieve, even on the internet. Sure there’s something to be said for charisma, and personality that your customers or clients may like, but when you take a look at the infographic I have for you here, you should begin to realize that it’s the peice of mind you can provide, the connection with you that they respect and trust the most. My point: you won’t build authority and trust if you don’t do these things offline, let alone online.

Anyway, I couldn’t say it better myself, so here you go:

Building Authority & Trust The Right Way

Building Authority & Trust The Right Way

Attention: Landing Page & Sales Page Addicts

Attention: Landing Page & Sales Page Addicts

Attention: Landing Page & Sales Page Addicts

Addicted to your landing pages or sales pages? Maybe you are thinking of using these pages to sell your products or services? Or perhaps you are working on your first sales page right now. If you are consumed with trying to create the perfect landing page, you’re out of luck…because there is no such thing. Not so far anyway.

There are however certain people who have put more time, more money, and far more effort into carefully crafting their landing and sales pages than us dedicated, yet hobbyist landing page designers. And if you want your sales pages to really shine, they are the ones to pay attention to.

The Perfect Landing or Sales Page?

Admittedly no. These people do not have THE perfect landing or sales page. Since what works can vary from product to product, niche to niche, brand to brand, even season to season, and most importantly from one demographic to the other, the perfects sales page is likely never to happen. Especially with new technology driving us along at seemingly lightning speed; all those wildly attractive new elements, and styles to use. Let’s just face it, the way things are going we will all be doing video sales pages soon. Probably should be doing it now. And looking to figure out 3D, holograms, or something of the sort next. 

But the perfect sales page. Not a chance. No, but we can certainly strive to attain, and succeed in producing what the elite pros of online marketing achieve; landing pages and sales pages that convert like crazy. And that is our goal, right? So if you are interested in crafting stunning sales pages, and spellbinding landing pages, you go to the experts. And one of my all time favorites is Neil Patel. This man made his first fortune before most of us even finish college! I particularly like that he works hard to openly share his experience, information, techniques and knowledge with others.

And while we are talking style, I must also speak the name: Patric Chan. Two guys with class. They make millions of dollars a year, and they do it mostly by creating killer sales pages that convert like nobodies’ business. They are enthusiastic. But they are also humble, or at least far  more so than can be typically expected considering how successful they are, which appeals to me. And better yet, with laid-back style, in the true spirit of internet synergy, they frequently share some of their lucrative secrets with us!

So I thought I would call attention to all Landing Page & Sales Page Addicts out there, when I came across this awesome Landing Page infographic Neil Patel created. And he has made it insanely easy for us to share this recipe for success, so I figured “Why Not?” Now, keep in mind that this is a landing page formula, but it can also be used to create an awesome above the fold portion of your Sales pages too. So I present to you the following informative and entertaining infographic: (Enjoy!)

The Anatomy of a High Converting Landing Page
Courtesy of: Quick Sprout

Landing & Sales Pages Made Simple

Easy right? C’mon, you can do it. If you follow my blog, you know that I am all about sharing essential information to help everyone succeed in their online goals. AND you know I don’t want you to get ripped off by those who would take advantage of you. And they are out there. So I hope you enjoyed Neils’ Landing Page Infographic here, and as always, I hope you will take the most important step: ACTION. Go implement some of this great stuff in your own Landing & Sales pages, save yourself some money, and be pleasantly surprised with the results!

If You Are A Landing Page & Sales Page Newbie

To make these landing and sales pages work, both Neil Patel and Patric Chan use my preferred Membership Plugin, and it comes with a sensational page builder too! Imagine my surprise when I discovered that the guys who create some of the most valuable Landing and Sales pages in the world use the very same one I use. I already knew it was the best sales page/landing page builder I’ve come across, with good documenation, and loaded with options but, that’s just cool! 

You can just Click Here to check it out. And yes, this is an affiliate link. However, I have no problem referring you to this life saver of a plugin.

If you want to just go there and not share a bit of your well-spent money with me, I won’t hold it against you. Click Here instead. But if you are looking into this kind of WP functionality, please do check it out. It’s worth it.

Okay, so that’s all I have for you for now. I truly hope you enjoyed the post, and learned something that will really help you out. And I guarantee Neils’ formula will do wonders for your Sales & Landing pages. Just use it and you’ll see.

Until next time, Learn, Explore, Enjoy,

And create beautifully valuable pages guys!

-Tina

Attention: Landing Page & Sales Page Addicts

Adaptability and eCommerce – Be Water My Friend

Adaptability and eCommerce – Be Water My Friend

Adaptability and eCommerce – Be Water My Friend

A great man once said, “Be water my friend.” And when the legendary Bruce Lee shared his philosophy with the world during a television interview in 1971, he was referring to adaptability. To open-minded, focused thinking that allows one to insightfully shape themselves to better handle any situation, to succeed in whatever they do. In his characteristically exuberant, Zen-like manner, he explained:

“Empty your mind. Be formless, shapeless. Like water. Now you put water into in a cup…it becomes the cup. You put water into a bottle, it becomes the bottle. You it in a teapot, it becomes the teapot. Now water can flow…or it can crash.” And with a crafty, knowing smile he finished; “Be water my friend.”

Highly adept at this much sought after, and cherished skill of flexibility, Bruce Lee’s unique, innovative philosophy, and varied martial arts styles made him controversial to some, and beloved to others. But his talent for being highly adaptable and open to any and every successful move possible gave him infiniate room to talk. One is hard pressed to find a better example of a person who could so successfully adapt to the fullest, than Bruce Lee. After all, the mans’ whole life was one adaptation after another, and he used this ability to the fullest, becoming one of those rare individuals with much to share with the world. And even rarer yet, he was always happy to do so.

The Philosophy of Flexibility.

While this philosophy is highly relevant to pretty much every aspect of life, I am particularly drawn to the concept of its relevance to the world of business; most especially when it comes to eCommerce.

While I strive to be as adaptable, and open minded as possible myself, I find that there is perhaps no better place to practice, and benefit from a talent for adaptability than when you make your living online. In fact, carving out your own niche, and making an income on the web demands that you adapt, and “flow” at all times in order to succeed.

I find that its’ exactly what Lee described when he spoke about water; you must be flexible. And coming to the conclusion that believing in only one way, one particular style, that is written in stone and must be observed at all times is the surest way to fail, he forever changed the world of martial arts by adopting all of the styles one can; or more overly, any style that proved to be successful.

Adaptability, Flexibility Wins Throughout History

There are many well known examples of this concept being successfully applied to business, even before there was an internet. Go all the way back to the legendary companies that formed throughout the late 1800’s, and the early 20th century, like Ford, Sears & Roebucks, and Kentucky Fried Chicken, all the way through the late 20th century, like Apple.  All amazingly successful because they looked beyond the standard methodology and acceptable practices of the time to enthrall their customers with something new, something better. They saw a demand or potential demand, sometimes even created that demand themselves, and they went for it. It didn’t matter to them that there was a way that was considered standard. They looked to a better, more successful way, regardless of the popularity of that idea.

Great musicians adapt their musical style to suit new generations and trends, clothing designers adapt their clothing designs. Take Chris Cornell for example; his skillful ability to adapt to more popular styles of music along with an updated yet still quintessential “Cornell” look have kept him on top well into his 50’s. And more power to him. That’s what we all need, and savvy online businesses know it. Successful businesses with staying power know that to be adaptable, is to not only survive, but to thrive. Without adaptation, all would go stale, and stagnate, and slowly fade away. Covered by a snowstorm of newer, more enticing marketing, strategies, products and services.

This concept has been proven throughout history to yield stellar results. Adapting well, and intuitively to your environment or situation, whatever it may be, being flexible, and open to new ideas, strategies, and methods is the best way to stay super competitive, and highly effective. To experience success. And adapting to the needs of your audience, customers, and clients is of utmost importance. The ability to flow from one thing to the next, taking all in stride, with opportunistic determination; that’s the stuff that successful, enduring businesses are made of, and it rarely fails.

Adaptability and eCommerce – Be Water My Friend
Photograph by Tina Barnash © 2016 | All Rights Reserved.

Empty Your Mind…So You Can See

To achieve this one cannot cloud their mind with thoughts of any one way, because this leads them to ignore, or perhaps even entirely miss, new things that may well prove lucrative if only recognized. Now, this does not mean re-invent the wheel when it is working, only that you should always keep an eye out for, and be open to, new concepts, methods, and strategies that will add to your success, new things that work. But you have to see them first. And to do that, you must open your mind.

And with this constant need for adaptability come new, exciting challenges every day; and perhaps the best opportunity one can find to grow, and thrive in the modern world. Which is infinitely appealing, and exciting to me. But then again, hasn’t it always been that way if only one was open minded, and flexible? After all, way back somewhere in time, someone certainly got the idea (most likely controversial at the time) to fashion clothing to keep themselves warm, to see a demand and create something to fulfill it; you get the idea. Most things were at one time un-thought of, and yet today it is considered a standard concept.

The Necessity of Successful Adaptation

Now, certainly some of that adaptability comes about in order to protect ones self.  A modern example would be in the case of recovering from a severe hack on your website, or surviving a downturn in the economy. So there is risk involved too, but what else is new? Doesn’t this just give us a chance to improve, learn new moves and strategies to protect ourselves, and move to new opportunities? It improves business “Kung Fu” so to speak.

Adapting For Something Better

Now may be the best time in history to take advantage of this concept. The internet provides us not only with the ability to let our unique gifts and talents shine on a global scale, but also the opportunity to make something of ourselves that was never possible before, something better. To share those gifts and talents with the world in a way we never could before, helping others along the way.

I mean, it’s easy to forget to just stop and take a look at the internet for what it is anymore. It seems as if we have been working at it for so long, diving down every rabbit hole that comes along, drilling right down to the last detail of every technique and strategy possible. Learning every new thing that comes along that we can. But when you just take a moment to stand back and see all that the web has become, everything it’s become to us, what changes it’s made to our lives, it really is beautiful. Or at least it can be.

Like Bruce Lee, we can incorporate new styles, new forms, new knowledge, and skills with those we already possess, and we can come away wiser, and better human beings, with more successful businesses for it. We can share, and grow, and create success from nothing more than determination, and practically thin air. We can set our own schedules, our own financial limits, help the envronment, be the people we were meant to be, and pass this knowledge on to others. But only if we adapt, learn, and open our minds to new ideas and concepts.

To me, very few things in life hold a candle to the possibilities we have online.  Very little is as worthy of our time, and so inspiring that you can wake up each new day, excited to get to see what comes your way. Nothing, with the exception of one thing; our children.

More than just your business…

And when you can make your world better by making a living online, you make their lives better as well. You can make more of your time with your children; more time, and a richer, fuller life with them. And then too, you can pass what you know on to your children. If you have one of those marvelous, like minded kids, who looks forward to doing what you do, and loving the job for what it is, you can especially ensure a better living for future generations too. All because you passed on this gift of adaptability, of possessing an open mind. That goes for every aspect of life.

More than us…

And it’s not just our children, and our income that benefit greatly from this way of making a living. The world itself benefits every time new successful online income is attained. How? Because every time this happens, it’s one less individual using gas to drive a car, or ride a bus to work. One less person using all that paper, less of a burden on our ecosystem. And now, that adaptation makes a whole new difference to the world.

If he were alive today, I wonder what Bruce Lee would think of the world wide web. Presumably, the master of adaptability, of crash and flow would no doubt take advantage of this amazing technology. I should think he would share his philosophical views, and ever improving martial arts style with the even more of the world than he did in his lifetime. And no doubt someone with so much talent and passion for that state of mind, and teaching others along the way, would quickly adapt. And keep on adapting to thrive, online. It would have been quite a thing to see.

Be Formless, Shapeless…online.

But regardless of what the master of adaptation would have done with this wonderful gift, what I really want you to focus on here is this; what will you do with it?

Will you endeavor to adapt, to grow, and thrive online? I certainly wish this for all of my fellow entreprenuers, my clients, and students. I wish you all the best in your business endeavors; all you truly deserve in life. And after having pondered this extensively on this crisp, beautiful fall evening, my only advise to you is: “Be water my friend.”

Until next time; take care. Explore, Learn, Enjoy – and strive to be adaptable!

Branding for Beginners – Personal or Company Business Brand eCourse Live on Udemy

Branding for Beginners – Personal or Company Business Brand eCourse Live on Udemy

Branding for Beginners – Personal or Company Business Brand eCourse Live on Udemy

Thank you for stopping by the blog! Today I have wonderful news; I am happy to announce that the branding course I’ve been working on for you is ready! Branding for Beginners – Personal or Company Business Brand eCourse Live on Udemy! 

Branding for Beginners - Personal or Company Business Brand eCourse Live on UdemyAs you may already know, I am packing tons of techniques, strategies, tips, tricks, resources, information and instruction for online tools you can use to get the job done, into eLearning Video eCourses designed to help you with all aspects of creating your online presence. In an effort to make getting this essential information and training as easy, and affordable for you as possible, I am making these great courses available on Udemy, a trusted online learning platform where you can purchase, and access the course any time you need, forever.

I have started with Branding, because well, that’s pretty much where it all begins in earnest for any business. All the excitement, all the anticipation, all the work, and unfortunately in a lot of cases, all the worry, frustration, and expense too. That’s why I designed this course to help you develop a successful branding strategy, and create an amazing logo for your business, as quickly, easily, and affordably as possible. Even if you have no previous experience in branding or graphic design. Whether you need a personal or company brand, this course has you covered.

Branding for Beginners Course on Udemy

In the course, I’ll walk you step by step through essential branding aspects like name creation, color psychology, color research, brand imagery and more, then show you the best (effective & affordable) way to hire a professional designer to create your logo, or create your very own custom logo using FREE online tools! It’s up to you; I have provided everything you need to get your logo created either way.

And those of you who know me, know that keeping things effective, yet efficient, is my top priority when it comes to getting the job done. Do it right, the first time, and do it while keeping costs down as much as possible. No need to pay more than you have to, as long as you can do it right, and spend less. Because, especially for startups and entrepreneurs, keeping those initial expenses down means your business has a better chance of starting, surviving, and thriving. Keeping your startup costs down means that you don’t have to make as much just to stay in business, which is critical, especially these days.

But enough economics…let’s talk convenience for a minute. See, I know from experience that finding time to learn new skills can be really tough. I am a wife, and a mom, and I am after all only human. So I understand the need for learning things when your schedule will allow, instead of someone else setting the schedule. Since eLearning solves that problem for all of us right from the start, I began this journey over a year ago in an effort to make my guidance, information, and training available to you whenever you need it. Whenever you have the time. 

I am so glad I did, already, people are benefiting from the course, when they have the time, instead of whenever we can get together for an appointment, or session. Besides, things are so much better when neither of us are rushed by time constraints. I can teach you better, and more effectively. You can learn more effectively, and we both come away with the best possible results. I am so glad I could find a way to offer us both this win-win situation!

So, I had a lot of fun making this course; granted, it was a lot of hard work, but I kept thinking how much this would help everyone out, and that made all the work so much more exciting, and fun. So, when it comes right down to it, things would have been so much more difficult, without you! 

So I would like to thank all of my clients, students, and followers everywhere for your support and encouragement in developing and creating these wonderful courses, and I hope to see you there for this initial course in Personal or Company Branding for Beginners.

I am so excited to get all of my courses available on Udemy for you to learn to your hearts’ content, and make the most of your business, and your dreams. And I hope you will join me for these essential courses as well. So be sure to keep an eye out on my Udemy profile; you’ll be seeing lots more courses there soon!

That being said, I have one more thing for you here that will make your quest for effective, affordable branding easier; just for you, my clients, students, and friends, I have create a special discount on the course! Click any of the links in this post, and you will receive $30 off this $85 course through Cyber Monday 2016! 

You can also get a sneak peak at the course before you buy; just click on one of the links here, and once you are over at Udemy click the preview button next to the introduction part of the course – you can watch the whole lecture for free! You’ll see what I have included in the course, and everything I will be showing you if you choose to become my student.

So, that’s about all for today. I hope you enjoyed the post, and I hope you’ll join me for Branding for Beginners – Personal or Company Business Brand eCourse Live on Udemy!

Click Here to Check Out my eCourse on Udemy!

Branding for Beginners Course on Udemy

Branding for Beginners – Personal or Company Business Brand eCourse Live on Udemy

Udemy Courses As Promised

Udemy Courses As Promised

Udemy Courses As Promised

I have been working to create those informative Udemy Courses As Promised; this first course is about Branding Personal or Company Businesses. I just got some coffee, took a refreshing look at those beautiful fall colors outside (it may be silly but I find them so inspiring), and now I am anxious to get back to work! Just thought I would pop in here real quick and post an update…

So, I decided to start with the topic of Branding because, well, that’s pretty much where things get started in earnest for all of us. I am trying to cover things in sequential order so that one could take all of my courses and come away with pretty much everything they need to create their web presence, from start to finish. Of course, your web presence is never truly “finished”, but if you have read through the information here on the site, you know that my goal is to get all of that great information out of my head, and into awesome eLearning materials, like video eCourses, and eBooks, so I can reach more people with this essential information.

eLearning Udemy Courses

My clients are generally keen to cut through the confusion, and get right down to what really matters, building an online business that gets results. Ant that is exactly what my courses are designed to do. Also, I am making these courses available on eLearning sites like Udemy for your convenience. I think you will agree that these eCourse sites are awesome, because once you purchase a course, you have access to it any time you want, forever. And downloadable materials are included in my courses to help you out even more. I’m doing everything I can to ensure that my courses are as effective, and beneficial for you as possible. I even utilize the advice and suggestions of professional educators who know how to teach effectively.  Everything I can think of to make things easier for you, and help you get the skills and knowledge you need to get that online business up and running smoothly.

With this first course, I am going to walk you through the process of creating a suitable brand for your business, whether you will be branding yourself, or your company. What’s the difference? Well, you will be able to get the entire low-down once I make this course available.

I will also walk you through other critical aspects of your brand, like my one of my personal favorites, Color Psychology. This one is lots of fun because you will learn how colors effect your audience, and their perception of your brand, and your business. It’s pretty interesting, and I am sure you will enjoy it. I will also cover choosing theme colors, invoking emotion with your brand, and finding out who your target demographic is, and what they want to see in your brand. I will help you decide on your theme colors, branding imagery, and choosing a name for your business. And last but not certainly not least, I will be walking you step by step through creating a suitable text graphic or image logo for your business. The best part? I’m going to show you how to do this using FREE online tools!

As you can see I have lots to share with you, and I am so excited to help you with this very important step in getting yourself or your company, and your products and services available on the web for the whole world to enjoy!

I know this is a bit of a short post, and those of you who know me are probably thinking “What? No waxing rhapsodic today?”. Nope, sorry guys. No elaboration today! I’m off to work on that Udemy Course As Promised, and I’ll catch up with you again soon.

Oh yes, don’t forget to Join Me for lots of great information in my newsletter. Just subscribe today and I’ll send you a helpful, free resource guide with your first newsletter, just for joining me! So go ahead and subscribe, and I’ll see you there.

In the meantime, all my best. And be sure to get out there this weekend and enjoy those fall colors before they are gone!

Udemy Courses As Promised
Photograph by Tina Barnash © 2016 | All Rights Reserved.

Udemy Courses As Promised

Your Future Is Created by What You Do Today, Not Tomorrow

Your Future Is Created by What You Do Today, Not Tomorrow

Your Future Is Created by What You Do Today, Not Tomorrow

Your Future Is Created by What You Do Today, Not Tomorrow. And clients who truly get the meaning of this, who come to me ready to work hard each and every day, ready to learn, and do what needs to be done, well, those are the ones I enjoy working with the most. This is because those with this marvelously motivated nature will get the most out of my help, run with it, and be successful. And I really want to help people as much as possible, so I prefer to spend my time helping those can be helped the most. But then again, who wouldn’t?

It’s little wonder really. These are the people who get things done. People who take their work seriously, and also take pride in what they do. People who produce results, instead of giving excuses. People you can count on. These people rarely, if ever, say things like “I can’t.”, “I don’t have time.” They don’t complain about the work, or the learning curve they must tackle in order to get where they want to go. They also do not tend to give up easily.

Everyone knows it, whether they possess this opportunistic mentality or not. And everyone can spot someone with “it” a mile away. It can even be distinctly detected over the phone, or in an email. It’s there in the way they handle themselves, the way they manage their time, even the way they walk and talk.

Those who don’t put off for tomorrow what can be done today, and understand the importance of building their future today, every day; those are the people who others respect, admire, count on, and look up to the most. Because those are the people who succeed in whatever they set their minds to.

It’s the same with our personal lives as well. The relationships we build today, whether it be with our spouse, our children, or our friends; those are the relationships we will have to live with, and work with in the future. And the beauty of it is; you always know that you can start creating your future today!

fall road 1 900

Understanding that we are working on our future right now, that we never have time to waste sitting idly by, and that the things we do today can have a major impact on our tomorrow, our future; that’s powerful stuff.

Now, for us workaholics, I am not talking about passing up some well-deserved R&R, or time with our children, and family. Even some much needed time to ourselves to reflect, exercise, take care of ourselves. That is time well spent, because if we are doing those things, we are working on our future.

There is another old saying that goes “You reap what you sow.” Same thing; the main point is, be mindful of what you do today, every day. These decisions and actions are what mold and sculpt your future.

“Actions speak louder than words.”

And this is true as well. Your actions show who you are, and what you stand for. They create your future. And those are the actions you are or aren’t taking every day.

So make the most of every day my friends. Live life to the fullest; work hard, play well, take care of yourself, be passionate about the things you enjoy most, and love with all your might. Whatever you do, do it well, and do it today. Do it every day. You’ll build the future you always wanted, the future you deserve!

My Best in All Your Efforts,

Tina Barnash

Your Future Is Created by What You Do Today, Not Tomorrow

New IM and Content Marketing Tool You Must See – Webcam Networks

New IM and Content Marketing Tool You Must See – Webcam Networks

New IM and Content Marketing Tool You Must See – Webcam Networks

With a rapidly growing arsenal of internet marketing tools at your disposal, it can be easy to miss a New IM and Content Marketing Tool that could be a major boost for your business. I get it, we all do; you have enough on your plate just managing your business day to day. This means it can be tough for small business owners to find the time to research new Internet Marketing options.

But when it comes to drawing attention (and traffic) to your business, filling those seats, or booking those rooms, you cannot afford to miss those “must see”, and most importantly competitive, and effective methods of getting that attention. After all, nothing can be more of a draw on your valuable time and energy than worrying that you aren’t getting enough customers, right?

Of course, its part of my job to always be on the lookout for great ways to help you advertise your business online. So, today I would like to share with you a pretty cool IM tool I am a big fan of, especially for service industry businesses. A fairly recent option for those with “happening” brick and mortar locations, and also a strong candidate for a position in evergreen internet, and content marketing in my humble opinion, the fabulously visual “Webcam Networks”.

New IM and Content Marketing Tool You Must See- Webcam Networks 2What is a Webcam Network?

Great for businesses with a physical location where lots of entertaining activity takes place regularly, these networks are comprised of live, streaming webcam feeds piped directly from the businesses’ physical location to the network website. The webcam footage may also be embedded onto the businesses’ website or blog to enhance static company information, or even your landing page header!

Potential customers or clients from all over the world can watch the events taking place at your business location in real time, and get a taste of what is in store for them should they choose to become your customer, guest, or client. As you can imagine, this feature can be a real boost to your internet marketing campaign, and an incomparable feature for your website.

Equipment, Setup, and Features

Webcam equipment may vary from network to network, however many networks offer to provide the hardware (webcam, cables, etc.), and will perform on location setup of the system, or instruction if needed. If you are tech savvy you can often use your own equipment, and set it up yourself.

Depending on the equipment, and service level with the network, viewers may be able to use controls to pan around, zoom into the location for a better view; even have an audio feature available where they can actually hear what is going on at the location. The service may require a monthly or annual fee, but it is well worth the online coverage an active, thriving business can receive.

A good example of how effective and beneficial Webcam Networks can be is Rick’s Café in Jamaica. This trendy ocean side eatery features live music, and a festive setting that is bustling with enthusiastic patrons most days of the year. But the most prominent feature of this popular little island attraction is an amazing little cove just outside the restaurant with a stunning, 35 foot, natural cliff diving platform!

New IM and Content Marketing Tool You Must See- Webcam Networks Rick’s Café utilizes the Earthcam.com network, with webcams placed at advantageous locations outside, and one inside their restaurant/club. The outside cameras catch patrons diving off into the crystal blue ocean waters, and when the sun goes down the webcam located inside the cafe treats internet audiences to a view of the activity, and live Jamaican music entertainment inside.  Although Ricks’ Café has wisely implemented a full internet marketing strategy, their participation in the Webcam Network has undoubtedly significantly increased awareness of this little Caribbean gem.

Webcam Versatility

While every business may not boast such a stunning feature as Ricks’ Café, one should keep in mind that todays’ traveler prefers to be much more informed than ever before. They will utilize every online service available in order to better preview the amenities, facilities, and services available at their intended destinations beforehand, in an effort to make a more informed decision about the hotels, restaurants, clubs, bars, and tourist attractions they will visit. This helps to avoid disappointment. They are also keen to share attractive possibilities with their friends and co-workers online. So don’t discount the power live webcam views of your establishment can have on your potential patrons who would like view your place live before they visit.

Live webcam networks do cost a bit, but it’s totally worth it for businesses with a lot of entertaining activities, or attractive facilities, amenities, and features, as it can attract a lot of attention online! In addition, your business will be perceived as a tech savvy, consumer friendly company, which is a big plus among today’s modern traveler and patron.

If your business fits the bill, it may very well pay to take a closer look at this New IM and Content Marketing Tool You Must See- Webcam Networks!

New IM and Content Marketing Tool You Must See – Webcam Networks

Hello, Welcome To My Blog!

Hello, Welcome To My Blog!

Hello, welcome to my blog!

I’m glad you stopped by the blog today, and I hope you are having a great week!

I am so excited to share the website and blog design related information I have for you. I will be posting lots of great stuff here on the blog in the near future. First, be sure to Join Me by Subscribing to TinaBarnash.com. Once you have confirmed your subscription, you’ll start getting my informative newsletter in your inbox each month.

Your first newsletter will give you instant access to download a copy of my DIY Webmaster Essential Resource Guide. The guide is packed full of the best resources I recommend to help you build the website you need and deserve, and do it as quickly and cost effectively as possible. (I included links to FREE resources and tools to help you get there without spending a fortune; don’t worry, I guarantee you it can be done!)

You Hello, Welcome To My Blog!may also want to join my RSS feed here; you can also do this by clicking the RSS link in the sidebar, at the bottom of the page,
or by clicking the little coffee cup icon to the right>>

I also post regularly on Western Slope Web Design Co, so be sure to [Read My Posts there]

So What’s All The Excitement About?

After years of working with clients on their websites and blogs, I have shifted gears. I have transitioned to something a little more far reaching, and infinitely more beneficial to you. In fact, more so than I could ever have hoped to achieve by merely providing personal coaching and consulting services. (It will also be more affordable for you.)

I am getting ready to “spill the beans”, so to speak, on everything I know about web design and development, especially when it comes to selling your products and services online. In an effort to help you cover all the bases, I included related essentials like Content Marketing, and Creating An Attention Grabbing Brand. The information will be available in the form of digital downloadable training courses, like eBooks and video training series. This is something I have been working very hard on for almost a year now, and I am eager to share it all with you!

I plan to tell you everything, from the most effective and affordable way to create your very own eCommerce website, to every little technique, tip, trick, tool, and resource I have in my arsenal. My goal is to help all of the hard working, dedicated business owners and entrepreneurs I can through this wonderful thing we call “e-Learning”!  But more on that later.

Don’t forget to bookmark my site for easier access; if you are interested in learning how to create your first website, or make your existing site better, you won’t want to miss the valuable training and information I will be making available to you early this Fall, 2016!

See you soon, and as always,

Explore, Learn, & Enjoy!

– Tina

Web Design & Development Coach & Consultant

Hello, welcome to my blog!

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